Colombian pop star Karol G took center stage for the half-time show of the NFL game in Sao Paulo on Friday night - and fans were loving it.
The multi-platinum Latin Grammy winner performed at Corinthians Arena during the break in the matchup between the Chiefs and Chargers.
The 34-year-old star powered through a high-energy set in an eye-catching outfit that featured a pineapple-themed top and flowing carnival-inspired skirt.
The performance was well received by NFL fans on social media who, perhaps, were underwhelmed with the action they'd seen on the field.
One fan wrote: 'Can this be every NFL halftime show in America too? Or do I have to move to Brazil?'.
Another user, on X, said: 'Halftime show in Brazil is waaaaay better than the game. #CanNotLie'.
Karol G took center stage for the half-time show of the NFL game in Sao Paulo on Friday
Some fans suggested her performance upstaged that of Travis Kelce and the Chiefs
The Chargers took a 13-3 lead into the break after an impressive first-half display from quarterback Justin Herbert - and an lacklustre showing from the Chiefs.
For Latin music fans, the moment was long overdue. Karol G - whose real name is Carolina Giraldo Navarro - has become one of the biggest Latin artists in the world.
Her halftime slot was part of the NFL’s push to tailor the Brazil showcase to a local and Latin American audience, with the entire event broadcast worldwide on YouTube.
In addition to Karol G, the NFL also featured a rendition of Brazil’s national anthem by Ana Castela and a jazz performance of The Star-Spangled Banner by Kamasi Washington.
While the NFL has made efforts in recent years to embrace more diverse and global halftime talent, Karol G’s appearance marks a significant shift toward Latin American crossover appeal - a sign that the league is serious about growing outside the U.S.
More to follow...