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Bill Belichick's girlfriend Jordon Hudson was spotted taking a selfie with a fan on UNC campus - just days after celebrating the coach's first win in college football.
On Saturday, the Tar Heels were able to orchestrate a 20-3 victory over Charlotte, the first victory of the Belichick era, as Hudson watched from the stands.
The 24-year-old has been spotted at both games of Belichick's reign as UNC coach thus far - and now she's been seen around the campus, interacting with fans.
On Wednesday, she was seen standing in a parking lot at UNC where she stopped to take a selfie with one keen supporter.
Hudson, 24, appeared in good spirits as she posed for the photo - while holding a plastic bag in one hand and wearing travel case for a Cricut machine on her back.
It's likely that the cutting machine will be used to help develop her 'Gold Digger' merchandise, as the couple await a verdict on their trademark of the phrase.
Bill Belichick's girlfriend Jordon Hudson was seen taking a selfie with a fan on UNC campus
Much like her boyfriend, Bill Belichick, Hudson is settling into life in North Carolina
The controversial couple were dealt a major blow earlier in the week after filing for a number of trademarks through TCE Rights Management, an LLC owned by Belichick and managed by Hudson.
Those applications included the phrases: 'Do Your Job (Bill's Version),' 'Ignore the Noise (Bill's Version),' 'The Belestrator (Bill's Version)' and 'No Days Off (Bill's Version).'
Unfortunately for Belichick and Hudson, the Patriots previously trademarked similar phrases in 2009, 2013 and 2017, when he was still coaching in Foxborough.
As a result, the U.S. Patent and Trademark Office has rejected those four applications, writing in an official decision last week that 'it is likely consumers would be confused, mistaken or deceived as to the commercial source of the goods and/or services of the parties.'
The couple's curious attempt to trademark 'Gold Digger' for jewellery and key chains remains pending, as do a number of other applications, such as 'Chapel Bill (Bill's Version)' and 'The Dynasty (Bill's Version).'
The reference to 'Bill's version' is a nod to an apparel slogan that was popularized after Taylor Swift began dating Chiefs star Travis Kelce in 2023.
The t-shirts and sweatshirts feature a logo, similar to the NFL's, with 'Taylor's Version' written inside the crest.
Jordon Hudson (R) and friend watch Belichick's Tar Heels in action against Charlotte
North Carolina head coach Bill Belichick watches from the sidelines during Saturday's win
Meanwhile, Hudson recently made headlines after cheering on Belichick in his first win as Tar Heels coach - but it was the contents of her bag which caught attention.
Hudson donned an all-white ensemble for the game - with a white tank top underneath an off-white jacket and paired with white sneakers and cargo pants.
She also carried with her a clear bag to comply with a stadium policy. In that bag, Hudson appeared to be carrying receipts, a highlighter, and what appeared to be some sort of contract.
Looking closer at the words on the haphazardly folded sheet of paper, it appears to be some sort of an agreement about a television series or a film. References to 'producers' and 'directors' can clearly be seen, as well as the phrase 'connection with the Series'. The words 'moral rights' were also highlighted.
