Dell Curry has landed a big new job, and it could have a major effect on his son Steph once he decides to retire from the NBA.
The former Charlotte Hornets star, 61, was announced on Thursday as one of the new members of Amazon Prime Video's NBA broadcast team for next season.
Dell, who had been serving as a color commentator for the Hornets, will be a game analyst for Amazon as they carry NBA rights for the first time.
And while his son Steph, 37, looks set to play at least one more year with the Warriors, it's believed that Amazon's recruitment of his father has put the company in 'pole position' to land him as well when he's done playing.
That claim comes from Front Office Sports, who opined that hiring the elder Curry could be a 'preliminary chess move' to ultimately land Steph.
For now the company already has a tacked roster of talent, with Ian Eagle, Kevin Harlan, Michael Grady and Eric Collins set to serve as play-by-play announcers.
Dell Curry, seen with Steph after winning the 2022 NBA Finals, is joining Amazon Prime Video
It's been reported Amazon's recruitment of the elder Curry could be a 'preliminary chess move' to ultimately land Steph
Stan Van Gundy and Brent Barry will serve as analysts alongside Curry, while Cassidy Hubbarth, Allie Clifton and Kristina Pink will be sideline reporters.
Amazon will broadcast 66 regular season games each year as part of the NBA's new media rights deal with them, ESPN and NBCUniversal.
It's not actually, though, clear if the younger Curry would want to follow his father into broadcasting.
Asked by YouTuber Jon Youshaei if he'd ever do a podcast like his longtime teammate Draymond Green, he demurred.
'You won't see me do it though... I got a lot of other things I wanna do other than be behind the mic every day,' he said.
'Cause if you gonna do something you gotta be all in, and it is the time commitment, it's a big lift. It's not something I'm passionate about.'
Curry was still impressive last year in his 16th NBA season (all in Golden State), as he scored 24.5 points a night, dished out six assists per contest and shot just under 40 percent from three-point range.
He, Green and Jimmy Butler will look to lead the team back into the playoffs after they finished the season 20-7 after the All-Star Break.