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A leading AFL fan page has issued a grovelling apology after posting videos showing footy supporters mocking suicide in a year that has seen two former players take their own lives.
Carlton News & Stats is a popular fan page on social media platform X, run by Blues supporter Adam Joseph.
Joseph describes himself as a media personality, ex-journalist and also runs a UK Premier League page on X called No Question About That.
His page, which operates under the handle @Upthebaggers, posted the videos after Carlton suffered yet another defeat, this time a 24-point hammering by Hawthorn last Thursday night.
Daily Mail Australia has chosen not to publish the clips, which show AFL fans pretending to throw themselves off balconies at the MCG, or hang themselves with their scarves, before laughing about it.
Their actions mimic a viral video posted by US comedian Justin Silva, who shot to fame for a clip that makes light of suicide.
The AFL community was left deeply shocked when Adam Selwood (pictured) took his own life in May this year
Adam's death came just months after his twin Troy (pictured left with his Geelong legend brother Joel) also took his own life after battling mental illness
Silva filmed himself in his apartment, pretending to throw himself over the balcony, drink bleach and set fire to the unit with aerosol spray and a lighter, before making a goofy 'just kidding' face after each action.
The furore over the clips on the Carlton page surfaced as the team sits in 12th place on the AFL after a horrible run of form that crushed fans' early-season confidence they would push for the premiership.
Frustrated fans have lashed out at the club while a Collingwood supporter was banned from the MCG for five years for sending a death threat to coach Michael Voss.
Fans are furious the page joked about suicide after the AFL was left reeling when West Coast premiership winner Adam Selwood’s took his own life.
Adam tragically died in May aged 41, just three months after his twin brother Troy also committed suicide.
Fellow West Coast Grand Final winner Adam Hunter also died earlier this year, aged 43, although police ruled out suicide in that case.
Former Collingwood and Richmond AFL player Andrew Krakouer was another footy star who died young in 2025, from a suspected heart attack aged just 42.
It comes after the Carlton News & Stats account had previously attacked other content creators for making light of suicide.
The offending videos of AFL fans were similar to a clip put up by US comedian Justin Silva (picgtured), who went viral for pretending to commit suicide in a number of ways before laughing it off as a joke
'After my post yesterday, someone reached out to send me this video from The Monday Blues,' the post read.
'That person was deeply troubled by suicide jokes being made by prominent content creators, regardless of it being based on an existing video.
'When I talk about toxic content creators, The Monday Blues, The Jumper Punch, 2 Passionate Bluebaggers, amongst others, are the kinds of creators I am talking about.
'You have influence and choose to use it to capitilise, intentionally or not, on fan frustration.
'That frustration manifests itself into further abuse, vitriol and aggression towards the football club. How is that helpful?
'There is no value add as a content creator if that's what you are doing, regardless of our justified and ongoing frustrations as fans of the footy club.'
Adam Joseph (pictured) is the creator of the Carlton News & Stats Twitter account and also runs a page on the UK Premier League
Pictured: The original Carlton News & Stats post attacking other content creators, which has since been deleted
Carlton News & Stats issued the above apology on X after other content creators threatened to take legal action
That led to those content creators threatening to take legal action unless the post was removed.
'Unsure when our podcast has said anything about suicide etc. that this person makes,' one of the 2 Passionate Bluebaggers podcast hosts posted.
'I’ve already sent this to our solicitor about defamation. The creator has 24hrs to remove this post our I’ll be taking it further.'
The Carlton News & Stats account later removed the post and apologised for attacking the content creators.
'I want to apologise directly to The Monday Blues, The Jumper Punch and Two Passionate Bluebaggers for a post today that was bang out of order on my part,' the post read.
'Inference between them and something as serious as suicide was wrong, especially with my own lived experience & passion for the mental health space.
'Initially I didn't delete what I said, because it was already out there, screenshotted but as someone pointed out, leaving it up arguably just made it worse.
'Accountability and responsibility is something I need to demonstrate if I want to set an example with my platform. I wasn't doing that with what I said earlier.'
