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As the nation gears up to cheer on the Lionesses, England partner Extra gum has teamed up with the three players to bring the phrases they rely on to stay grounded back to life in the places that made them. From commuter buses in Maidstone to study spots in Cambridge, uplifting ‘Lioness Lingo’ from each player is popping up across their hometowns, as a reminder for us all to take a moment.
In Maidstone, Alessia Russo’s straightforward mantra, “cool, calm, collected”, now adorns a local bus, offering a moment of grounded clarity to weary commuters navigating busy commutes. It’s the ultimate pre-9am pep talk, serving a crisp, no-fuss reminder that even small shifts in mindset can go a long way.
Over in Studley, Hannah Hampton’s unapologetic rallying cry “full send” takes centre stage at the ‘Full Send Salon’, a pop-up nail bar powered by Extra offering free Lioness-themed gel polish to fans. Designed for those nail-biting moments during the football, or just for braving a Monday at work, it’s a reminder to take a moment for yourself, keeping your nails looking on point.
And in Cambridge, Lucy Parker’s quietly powerful “you’ve got this” is now jetwashed onto pavements near university colleges including St John’s and Trinity, giving students a gentle nudge of belief as they hit their next deadline or brave a late-night revision sprint.
Have they got this? We will find out tonight.
Watch here as Alessia Russo shares the personal mantras that help keep her calm.
