Perth Channel Nine reporter Owen Leonard has suffered every media professional's worst nightmare by dropping the F-bomb on live TV.
The journalist was in the middle of a cross from outside the WACA ground when he lost his way in the middle of a sentence.
Leonard was completing a report which explained the delays to the well-known cricket precinct's redevelopment project.
'The new-look WACA complete with a waterslide was set to be open for the public to enjoy by November,' Leonard said.
'We can reveal that's now been blown out until after the school holidays.'
Once he got those words out, Leonard pulled up and grimaced like something had hurt him.
Channel Nine reporter Owen Leonard (pictured) was in the middle of a regulation cross when disaster struck
The reporter lost his way mid-sentence and grimaced (pictured) before dropping the F-bomb on viewers
The WACA ground (pictured) stopped being used as a venue for international Test matches in 2017 and is now being redeveloped
He then told viewers, 'Ah f***!'
Leonard truned away from the camera and reached for something before continuing with the cross like nothing happened.
'It is set to be completed by the end of the year, but a series of tests will then need to be undertaken on the facilities,' he added.
Video of the bizarre incident has since been shared on social media, with people across the country weighing in.
'How wasn’t it (the blooper) cut?' one commenter asked.
'Whole thing is a debacle', another added.

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