The website that Jordon Hudson said she 'built' for boyfriend Bill Belichick has been exposed by social media.
It comes on the same day that excruciating behind-the-scenes footage of Hudson humiliating producers of an NFL podcast while micro-managing Belichick emerged.
During the footage, the couple were caught on a hot mic moaning that the show's organizers 'can't do s***'.
Another clip shows Hudson bragging about the website she had recently designed for the UNC head coach.
She can be heard saying: 'I was able to build out his entire website with animations and all of these things. I have zero real graphic experience and he has a live website with all of these things on it. It was just a matter of pressing some things around.'
But social media users have found the rather basic website and posted screenshots of it online. One described it as 'laugh out loud bad'.
The website Jordon Hudson said she 'built' for Bill Belichick has been exposed by social media
One user screenshotted the basic website and said it was 'laugh out loud bad'
Another joked he 'can't wait for Hudson's tips on SEO' after she berated a graphics team
The website, which sits on the aptly-named URL billbelichick.com, greets users with a home page that is largely made up of GIFs of the former New England Patriots coach from throughout his NFL career.
There are sections dedicated to contacting Belichick for UNC issues, a profile page about his illustrious career, references to his past media appearances and a form for any inquiries on speaking engagements.
The leaked behind the scenes footage was recorded on the set of NFL Films studios in September 2024. It features Hudson, 24, repeatedly scrutinizing graphics on a screen that would illustrate talking points raised by Belichick, with her tone growing increasingly patronizing.
Hudson and Belichick were on the set of 'Coach' in New Jersey - a podcast Belichick recorded with former Detroit Lions head coach Matt Patricia, who throughout looks deeply uncomfortable with Hudson's involvement.
The clip, first reported by Pablo Torre, shows Hudson initially questioning why Belichick would discuss a team trying to keep an opponent out of the end zone.
'Is it necessary to say "keep them out of the end zone?" I feel like that's pretty self-explanatory,' Hudson says. 'I don't know if there's an additional point. Should it say red zone? You guys haven't reviewed these before this moment here?'
In a separate discussion moaning about the graphics, Hudson says to Belichick: 'I thought this was going to look like it was scribbled into a playbook. This feels like a "how many people does it take to screw in a lightbulb" situation.'
For all Hudson's efforts to asset herself as the most significant figure in the room, she then was undone by a basic mistake. In a moment between takes, she and Belichick are unaware his mic is on as they discuss the setup around them.
There are sections on the website for Belichick's career history and media appearances
'I don’t know how they have four full-time graphics people,' Hudson said, to which Belichick responded: 'They can't do s***.'
Hudson also tells producers out of shot of the camera that she can make slicker graphics than what they have managed to create.
'I mean, damn... if somebody puts on a clock, I can create this in five minutes. Will you give me two grand to do that?' she asks, as Belichick chuckled. Patricia, meanwhile, just awkwardly scrolled away on his laptop while Hudson continued to insert herself into the planning.
Then, in an especially tone-deaf suggestion, Hudson says: 'I said that there was a certain way we wanted these to look... based upon what it was they were talking about. This would have graphics that would almost look like they have ripped the page out of their playbook and slapped it on the screen.
'Can we do that (design the graphics) with them? And sit there and say say, you know, as they are doing it, that's wrong? Can we set up a meeting with the entire graphics team and anybody that has anything to do with this?'
The footage, while not quite as excruciating as her CBS intervention when she infamously stopped a reporter asking how Belichick and Hudson met, is still a terrible look for Hudson - and at a time when she has seemingly tried to keep a lower profile during Belichick's coaching season.
The new footage is more distraction from Hudson amid Belichick's struggling college season
Hudson has been filmed slamming podcast producers while bigging up her own ability
Belichick and his team are in California at present, before their Friday night game against California Golden Bears.
The coaching great has struggled to translate his NFL dominance into the college game so far, with North Carolina 2-3 ahead of Friday's game against the 4-2 Golden Bears.
And speculation Belichick wants to get back into the NFL is not going away. He has a miniscule release clause of $1m in his North Carolina contract and had tried desperately to return to the NFL before eventually dropping into the college game.
UNC and Belichick denied that the 73-year-old is angling to get back into the NFL but now coaches are starting to get fired in the league, Belichick will inevitably be linked with a comeback.