Staggering amount Travis Kelce and brother Jason's beer brand is now worth less than a year after they invested

Travis and Jason Kelce's new beer brand has reportedly commanded a $200million valuation in its first round of fundraising, just over a year after the NFL-star brothers invested.

Back in June 2024, the Kelces became the largest investors in Garage Beer, a fast-growing brand of light beer owned by the Braxton Brewing Corporation in Kentucky.

The move marked their first time as significant owners and operators of a business as partners, with the pair frequently promoting Garage Beer to their millions of social-media followers over the past year.

And roughly 14 months after Travis and Jason hopped on board, the Wall Street Journal reports that the brand is now worth a staggering $200m.

Garage Beer, which sells a lime beer as well as a classic light beer, is said to be on track for revenue between $60m and $70m this year, which is up from less than $20m in 2024. 

The company is set to receive funding from consumer-focused private-equity investor Durational Capital Management, which will lead to investment in marketing and further brand expansion.

The Kelce brothers have become faces of Garage Beer since investing last year after taking a hands-on approach in influencing product launches and advertisements.

Chief executive Andy Sauer even claims he received a call on Labor Day from Jason, who was keen to strategize about different aspects of the brand.

'It’s pretty emblematic on how they both operate,' Sauer said. 'It’s an always-on relationship. It’s two people with the same vision and belief in beer, jumping into it.'

Garage Beer has a large following of millennial and Gen Z legal-age drinkers, something which has been helped by the Kelces.

And following is likely to increase even further after Travis recently announced his engagement to Taylor Swift in a social-media post which has generated close to 40 million likes.

The Kansas City Chiefs icon broke the internet when he got down on one knee, making the singer his fiancee two years into their whirlwind romance. 

Earlier this week Travis finally spoke out about his proposal, and made a huge claim that delighted Swifties around the world. 

'I appreciate everybody that reached out and sent something, and all the posts, all the excitement that's been going on,' Kelce told his brother Jason. 

'It's been really fun telling everybody who I'm going to be spending the rest of my life with.'

Kelce and his Chiefs teammates are currently in Brazil ahead of their Week 1  NFL clash with the Los Angeles Chargers in Sao Paulo on Friday.

It is understood Swift will not travel south to watch her man in action, though it is anticipated she will once again be a regular feature at Arrowhead throughout the season.