3 weeks ago
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The Notre Dame Fighting Irish are making a major change ahead of the new season of college football kicking off - but not everyone is a fan.
Notre Dame's football team unveiled a new logo Thursday, revamping its iconic signature Leprechaun.
The team's new logo features the mythical Irish being toting a football as the athletic department begins a mass overhaul of its sports teams' identities.
The change is the first in a series of moves which will see more specific marks representing each unique sport on the Fighting Irish's varsity calendar being released.
The new mark was designed in-house by Fighting Irish Media, with input from the school's athletic programs. The logos were inspired by photo, fundamentals and running styles from former and current student-athletes.
The change marks the first time the logo was updated in 60 years. The Fighting Irish have competed under the original design since the 1960s when the logo first appeared on the cover of TIME magazine on November 20, 1964.
Notre Dame's football team unveiled a new logo, revamping its iconic signature Leprechaun
And the traditionalists among the Notre Dame fanbase are far from impressed with the upheaval.
'Throwing 60 years of tradition out the window. All for money, lame,' one fan wrote in reaction to the new design on social media.
'If it ain't broke don't fix it,' another wrote. 'Fighting Irish logo is the best in all of sports. Alternate logo? Sure.'
'The libs won again,' a third claimed. 'Can’t even fight anymore.'
'Sixty years of tradition tossed for a rebrand nobody asked for, Notre Dame just risked turning an icon into a gimmick,' another furious fan fumed.
A fifth argued: 'Call me old fashioned, but there's literally no reason to change this iconic logo other than to sell more merch.'
However, others celebrated the change, loving the creative individuality it affords each sports team.
'I kinda love it. Can't wait to see fencing and lacrosse,' a Notre Dame fan wrote in response to the unveiling.
The change left Fighting Irish fans divided with some slamming it with others welcomed it
'That is pretty cool. I love the update,' agreed another.
Meanwhile, some were left divided. While they weren't so opposed to the changeup, they were still bigger fans of the original.
'Love it! But the original can never be beat,' one insisted.
'I think the other one is better but this isn’t terrible,' admitted another.
More to follow.
