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UFC legend Conor McGregor has announced a stunning new business partnership with Donald Trump Jr.
It's been a busy summer for McGregor, who recently declared he will be running for president in Ireland as well as stepping up preparations for a potential UFC return.
In an apparent attempt to boost his chances at success in his presidential campaign, he has now announced a partnership with Trump Jr.
Taking to X to announce the news, McGregor wrote: 'Welcome aboard my friend, and now business partner @DonaldJTrumpJr, to our highly skilled team at MMA.INC.
'As the sport of mixed martial arts has grown exponentially over the last decade, so too has the interest and curiosity to train martial arts.
'My career successes and everything I have created is rooted in the practices and discipline I forged as a lifelong martial artist.
Conor McGregor has announced a stunning new business partnership with Donald Trump Jr
Trump Jr will take on the role of Strategic Advisor at the company, according to a statement
'At MMA.INC we are relentlessly focused on converting MMA fandom into participation, driving new students and revenues to the coaches, gyms and small businesses that are the heart and soul of this global sport.
'With a business powerhouse like Don Jr joining our team, we are set to amplify our message and accelerate our commercialisation like never before!
'The Trumps and the McGregors, a truly iconic team! Ireland and America’s deeply rooted relations will be stronger than ever under my tenure, Ireland!'
Trump Jr will take on the role of Strategic Advisor at the company.
Speaking about the opportunity, Trump Jr said on MMA.INC's website: 'The incredible success of the UFC has proven just how powerful mixed martial arts has become, building one of the largest global fanbases in all of sport.
'That growth has inspired millions of people to take up martial arts training, improving citizens’ physical and mental fortitude while creating a commercial boom for the coaches, academies and small businesses serving this market.
'I am deeply passionate about supporting small business owners to thrive and am eager to help MMA.INC connect these businesses with fans who want to learn, train, and push themselves to be their best.'
On their website, MMA.INC is described as 'a comprehensive platform' which 'creates a foundation for sustainable growth and innovation within the industry'.
McGregor took to social media on Tuesday afternoon to confirm the news to his fans
The Irishman is targeting a return to the UFC next year, along with his presidential campaign
It also claims that it aims to 'deliver groundbreaking tools and resources to the global combat sports community'.
McGregor's partnership with Trump Jr is also intriguing to fight fans given the Irishman's plans for a UFC comeback at their White House event next year.
His partnership with Trump Jr is just the latest celebrity endorsement that the Irishman has sought out in recent times amid his presidential campaign.
On Monday, he turned to billionaire Tesla boss, Elon Musk, in order to save his campaign to become the next president of Ireland.
He took to social media once again to share a snap of a private FaceTime call with Musk, who spent 130 days in a US government role under Donald Trump.
The Instagram story shows the pair deep in conversation and is accompanied by the caption: 'This is Superman level, folks.'
This post follows Musk's public support for McGregor's presidential bid.
'No one will fight harder for the people of Ireland than Conor McGregor!' Musk wrote on X, an application he owns, in response to McGregor's announcement video.
Despite announcing his intentions to run for president, the former two-weight UFC champion could has run into some potential issues.
On Monday, McGregor shared that he had a FaceTime call with Elon Musk as he seeks help
Musk held a role in the US goverment under Donald Trump for just 130 days earlier this year
Due to his country's current election laws, McGregor is seemingly not currently eligible to stand for the presidency.
A candidate must be nominated by at least 20 members of the Irish parliament, better known as Oireachtas, or four different local authorities, and be over 35 years of age, in order to get their name on the ballot paper.
While McGregor is 37 years old, his post on September 4, in which he pressed the Irish public to contact councillors in their local areas ‘to nominate me', suggested that he has not yet reached the required number of nominations.
McGregor's announcement video for his presidential campaign came just four days after Ireland’s Court of Appeal dismissed McGregor’s challenge to a civil ruling that found him liable for sexually assaulting a woman in 2018.
Three judges ruled on July 31 that his appeal failed on all five grounds and upheld the previous decision ordering McGregor to pay damages to Nikita Hand.
The civil trial concluded in November 2024, when a jury found McGregor liable for assault and awarded Hand €248,000 in compensation. She has since launched further legal action following the failed appeal.
